Led brand strategy and 0-to-1 creative direction for the Dungeons & Dragons franchise. Directed a multidisciplinary team translating high-level strategy into deployable assets adopted across global game development and broadcast media partners.
Suno NEXT
Strategic Memo, 2026
A direct-to-leadership brand strategy memo presented to Suno's COO. Diagnoses three convergent brand risk vectors and proposes a "Toy-to-Tool" prosumer escalation model, modeled on DJI's Phantom-to-Inspire transition, to move generative AI music from novelty toward professional infrastructure.
Sharp strategy.
Big picture.
Beyond the grasp of the attention economy and extractive branding, there is a field.
I’ll meet you there.