The future called.
It wants better design.
Essays
This is a growing archive of essays, published and unpublished, where I explore the quieter forces behind design, from the power of metaphor and microcopy to the architecture of trust, emotional influence, systems thinking, and AI’s creative implications.
Some pieces are “Editor’s Picks” featured in UX Collective and Bootcamp. Others stand on their own.
All are part of an ongoing inquiry into how we build meaning, shape behavior, and tell better stories; in product, in culture, and in the systems we design.
A Hippocratic Oath for tech… with teeth
From Frankenstein’s dilemma to the Greek agora, history offers blueprints for building tech industry legitimacy.
Falling apples and crumbling algos
The tragic tale of a modern-day Isaac Newton, plus some thoughts from beyond the recursive loop.
Words shape worlds: The role of language in better design
Shifting linguistic defaults toward attuned, inclusive, and caring design.