Led brand strategy and 0-to-1 creative development of a new, scalable sonic identity for the Dungeons & Dragons franchise. Directed a multidisciplinary team in the production of deployable assets adopted by global video game development and broadcast
media partners.
Suno NEXT
Strategic Memo, 2026
A direct-to-leadership brand strategy memo presented to Suno's COO. Diagnoses three convergent brand risk vectors and proposes a "Toy-to-Tool" prosumer escalation model, modeled on DJI's Phantom-to-Inspire transition, to move generative AI music from novelty toward professional infrastructure.
Sharp strategy.
Big picture.
Beyond the grasp of the attention economy and extractive branding, there is a field.
I’ll meet you there.