Klåra Aquavit
Klåra was a conceptual Norwegian aquavit brand developed through iterative AI prompting, blending Scandinavian heritage with modern elegance. I used AI tools to explore naming, mood, packaging, and visual tone, evolving my concept and outputs through careful direction and refinement, rather than defaulting to generic outcomes. The result is a distilled brand that reflects elegant restraint and creative collaboration with emerging tools.
The emerging vision of Klåra
Rich history, new tools, refined result.
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Aquavit’s deep roots are lost on modern audiences. How do we preserve its soul while reintroducing it with clarity, refinement, and relevance?
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Tradition, translated.
I explored the cultural history of aquavit, then used AI tools to bring the brand to life. Through prompt engineering in ChatGPT and DALL·E, I iterated on visual direction, refining everything from bottle concept to mood, lighting, and texture, continually aligning with a story of heritage, craft, and contemporary elegance. -
Rooted in history. Refined for now.
The Klåra brand distills tradition into something timeless and quietly luxurious. With AI-assisted imagery and concept refinement, the result is a brand identity that feels both reverent and forward-facing; inviting a new generation to sip slowly and toast to what endures. Skål. -
DALL·E, ChatGPT, Researched imagery (as references) | Concept, Strategy, Copywriting, Art Direction
The Problem
Heritage lost in translation.
Aquavit is a spirit steeped in tradition, but outdated branding and dusty packaging have failed to connect with modern drinkers. For younger generations with discerning palates and a reverence for craft, the category feels disconnected, caught between nostalgia and irrelevance. The challenge: how might I honor aquavit’s rich cultural lineage while refining its visual language, storytelling, and presence for a new era of thoughtful celebration?
The Inspiration
Traditions that endure.
With Klåra, I really wanted to lean into the lineage and tradition of aquavit- the way it is tied to generations, to the slow evolution and preservation of culture and time-tested techniques. And the way it is tied to the unique Nordic landscapes, plants and maritime elements that infuse it with flavor and meaning- herbal notes of caraway, anise, citrus, and dill, aging and distilling in casks at sea.
Lastly, the celebratory element- toasting to a new year, to the passage of time, to the warmth of gathering with loved ones during the coldest seasons.
I brought all of this inspiration and thinking into ChatGPT and began refining my concept and imagery through iterative prompting and image generation. As the project evolved, so did the sophistication and nuance of my prompts.
Out of curiosity, I often asked questions like, “What’s the strongest written prompt to achieve [specific visual outcome] in DALL·E?”- which helped me push the tools beyond surface-level aesthetics. I immersed myself in the craft of prompt-writing to dial in realism, texture, lighting, environment, framing, and mood, all in service of the Klåra brand.
It became a fascinating experiment in translation: taking what lived in my head and collaborating with AI to bring it to life; intentionally, artfully, and in full alignment with brand concept and identity.
The Process
Solution and Next Steps
Klåra honors the past, with an eye toward what’s next.
This concept bridges generations; grounding itself in time-honored distillation methods, seasonal Nordic botanicals, and rituals of gathering, while elevating the visual and verbal language to meet today’s more intentional, design-savvy consumers. Klåra is much more than a nod to heritage. It’s a call to presence.
Next steps would involve refining type and packaging, developing a cohesive visual campaign, and exploring AI storyboarding and video to further immerse the viewer in Klåra’s sensorial world.
